CREATIVE DIRECTION

In my capacity as the in-house Graphic Designer and Marketing Manager at FELLA, I am entrusted with a multifaceted role encompassing the development of design strategy and moodboards to guide creative direction for ad-hoc social photoshoots. I am responsible for orchestrating these shoots, capturing product imagery, and subsequently executing meticulous retouching and color grading utilizing Adobe Lightroom and Photoshop. Additionally, I lead the creation of a cohesive series of flat-lay shoots tailored for dissemination across various platforms, including social media and eDM newsletters, ensuring a consistent and visually compelling brand presence.