CITIBANK DIRECT MAIL

As an Art Director at Havas Chicago, I played a pivotal role in spearheading direct mail projects for Citibank Credit Cards. Tasked with bringing Citibank's brand vision to life, I leveraged my expertise in visual storytelling and design to create compelling direct mail campaigns that resonated with target audiences. Collaborating closely with cross-functional teams, I conceptualised innovative ideas and executed them with precision, ensuring consistency with Citibank's brand guidelines while pushing creative boundaries. Through strategic design choices and impactful messaging, I contributed to driving engagement and conversion rates, ultimately helping Citibank achieve its marketing objectives. My tenure at Havas Chicago allowed me to hone my skills as an Art Director and make meaningful contributions to Citibank's marketing success.