CAMPAIGN Lookbooks

At Faithfull, I created campaign lookbooks for each wholesale collection launch, designed to be both practical sales tools and a visual story of the season. I curated imagery to highlight key pieces and crafted layouts that allowed the collection to unfold with clarity and impact. Attention to detail was central, from the balance of typography and photography to the sequencing of images that built a cohesive narrative. I also worked closely with printers and prepress teams, selecting paper stocks, refining finishes, and ensuring every element translated seamlessly into print. The finished lookbooks not only supported wholesale partners but also captured the essence of the brand with consistency and care.